Eye Care Professionals

Thank you for your interest in Pinnacle Optical. We know that there are many choices for an Eye Care Professional these days and we know how confusing it can all be. At Pinnacle, we want to make things easier. From electronic ordering to daily work in process emails to picking up the phone and speaking to a real person instead of punching a series of buttons, every decision we make at Pinnacle has you and your patient in mind.

Our website was also created with you in mind, full of important reference information that you can use. If you register, you will have access to current price sheets and promotions. Visit our Document Center for information ranging from product brochures to technical information to sales tools. The New Products page and Upcoming Events and Newsletter will keep you informed on the latest happenings in the industry.

In addition to private pay work, Pinnacle Optical is your source for Vision Care Plan , Vision Benefits of America and VisionChoice Rx work.We are an approved VisionSource laboratory as well.

Of course, we are always ready to take your call. Our customer service team can be reached at 866.237.6642. For sales, call Jeffrey Crooks at 205.447.0162.

Top Ten Reasons for Partnering with Pinnacle Optical
1. Quality: We average less than 2% remakes. Our average lab employee has over 15 years of experience.
2. Customer Service: We emphasize personal care with job tracking technology for quick responses.
3. We utilized state-of-the-art robotic surfacing that ensures pristine clarity.
4. Automated conveyors and a precise processing methodology get jobs directly to the proper person or machine for utmost quality and service.
5. We are an Essilor Advantage Pro Lab, an award-winning Varilux and Crizal distributor, and distributor of Shamir and other major brands.
6. Some of the most competitive pricing in the industry with an easy to understand price list with no hidden or unexpected charges.
7. We offer a No-Fault Warranty which we believe is the best in the business and the most user-friendly and we eliminate the need for credit reconciliation with no charge invoices on redoes.
8. As an Advantage Pro Lab, we provide on-going staff training, web-based training, lab tours and expert speakers.
9. With offer VisionWeb and Optifacts TNT for Internet Rx transfers with trace technology and offer co-op on trace and transmit equipment for your office.
10. Partnership: We operate as your "partner for growth" and will do whatever we can to help you and your practice succeed.